The cultural and creative industries (CCI) are vital to the vitality of our culture and its dissemination. Whether in the visual arts, heritage, music, performing arts, cinema, publishing or video games (to name but a few), the CCI sector represents a sizeable workforce and market (49.2 billion euros in 2019).
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Cultural and creative industries at AMU: the infinite possibilities...
Aix-Marseille Université has everything it takes to become a key player in its region: it has placed interdisciplinarity, culture and creativity at the heart of its proactive policies. As a result, our university is already in a position to support projects across the entire creative chain, not only through its training programs, but also through the provision of technical and technological infrastructures. As Maryline Crivello, University Professor and Vice-Chairwoman of the Board of Directors, who is in charge of AMU's interdisciplinary strategy, likes to point out: "The interdisciplinary perspectives that are emerging today in the field of cultural and creative industries in our region are inseparable from university training and research programs. The dialogue is open! As for the two major challenges facing the CCI - digitalization and sustainable development - AMU has considerable expertise. Onwards and upwards!
AMU, land of cinema!
Aix-Marseille Université loves the 7th art! It is home to almost 300 enthusiastic students, enrolled in a Bachelor's degree in Performing Arts (theory and practice of cinema and audiovisual arts) or a Master's degree in Cinema-Audiovisual Arts. These courses, which strongly combine theory, practice and professionalization, involve regional and national partners (INA and France 3 in particular) and support high-quality artistic production. AMU also boasts some thirty doctoral students dedicated to 7th art research.
"Marseille terre de cinéma", a recent publication by Presses Universitaires de Provence, written by Katharina Bellan, PhD in film studies and history from Aix-Marseille Université, and Caroline Renard, lecturer in film history and aesthetics at AMU, introduces us (or rediscovers us) to the Centre Méditerranéen de Création Cinématographique. Based in Vitrolles, between 1979 and 1985 it was a place for reflection on the big screen and support for creation. A formidable exercise in decentralization led by René Allio, it was here that Robert Guédiguian made his first film... A second book by K. Bellan, entitled "Traces de Marseille au cinéma", analyzes how the city has been filmed and its iconic potential. A must-read!
Article originally published in Lettre d'AMU, December 2021.
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